Amazon Barcode Rejections: How to Deal with Them

Amazon is a great place to sell products, but there are challenges. Amazon may reject barcodes that sellers have already purchased. This can be frustrating, but it is essential to understand the reasons behind this and how to resolve it.

This article will explore the reasons for Amazon's barcode rejections and advise you on overcoming this problem.




Amazon has strict policies for product identification. Barcodes are a vital part of these policies. Amazon uses barcodes in its fulfillment centers to track and manage inventory efficiently. They require sellers to adhere strictly to barcode standards to ensure seamless customer shopping.


You can use two main types of barcodes for your Amazon products:

Universal Product Codes UPC: These barcodes are usually 12 digits and are recognized worldwide. UPCs are commonly used to identify retail products. They can be obtained through authorized sources such as GS1, a worldwide standards organization.

EAN (European article number): EANs are barcodes with 13 digits that are used in Europe and other countries. They are also available from authorized sources such as GS1.

Amazon rejects barcodes when they do not meet specific standards or if there is a discrepancy in the product information. Ensuring that the barcodes purchased are valid and assigned correctly to your products is important.



Common Reasons for Barcode Rejection

  • Duplicate barcodes: Amazon will reject the listing if another seller already uses the same barcode on a different item.

  • Non-Unique barcodes: Amazon demands that each product has a unique code. It will be rejected if your product has no unique UPC barcode.

  • Incorrect Product Information: Amazon's database requires product information, such as product title or category, to match the Amazon UPC barcode. Any discrepancy can lead to rejection.

  • Inaccurate Brand and Manufacturer Information: UPC Barcodes can be rejected if Amazon's records do not match the brand or manufacturer information.

  • Unregistered barcodes: If you purchase a barcode that is not registered by GS1 or a valid source, Amazon may not accept it.

  • Expired barcodes: All barcodes have a date of expiration. If the one you bought has expired, Amazon rejects it.

  • Amazon rejects barcodes if they lack information. This includes incomplete or inaccurate product information. Barcode rejection can occur if your product listing is missing the necessary information.



What should you do if Amazon rejects your barcodes for some reason?

Here are some steps you can take to resolve the issue and get your product listed on the platform.

Verify the Barcodes 

Double-check your purchase to ensure they are unique, valid, and accurately associated with the products. If there are discrepancies with the barcode, you should resolve them by contacting the barcode provider.


Update Product Information

Review the product information in your Amazon listing and update it. Ensure all product details, such as the title, brand, manufacturer, and category, are accurate and in line with Amazon's database.


Resubmit Your Listings

After making any necessary corrections to your product listings, resubmit them on Amazon. Be patient; it could take time before Amazon reviews and approves your listings.


Amazon Appeal

If you have had your barcodes rejected for reasons outside your control, like a dispute about a UPC's legitimacy, you can appeal to Amazon. Please provide all the relevant information and documentation in support of your case.


Contact Barcode Registry

If you have questions about barcode uniqueness or legitimacy, contact us. We can help you resolve barcode-related problems and ensure your product barcode UPC complies.


Having Trouble Listing on Amazon Due to Your Barcodes?

There is a solution if barcode issues prevent you from listing your products on Amazon. The Barcode Registry offers you the help you need, backed by a money-back guarantee.


Why should you choose The Barcode Registry? 

Here are some reasons why you should consider using our service:

  • Immediate assistance: The Barcode Registry is here to help you quickly solve your barcode-related problems. A solution that works quickly is essential when time is paramount.

  • Documentation: Registering your barcodes at The Barcode Registry gives you access to all the documentation needed to get your barcodes approved by Amazon. This includes everything from barcode assignment to product information. It ensures that your products meet Amazon standards.

  • Amazon Approved: The Barcode Registry is the only company that Amazon has approved to provide this service. This endorsement speaks volumes about the reliability and effectiveness of their solutions.

  • Money-Back-Guarantee: The Barcode Registry has such confidence in its ability to help you that it offers an unconditional money-back guarantee. If you do not achieve the desired results, you can get a refund on your investment.

The Barcode Registry is a reliable solution that Amazon has approved for those who have had difficulty listing their products on Amazon because of barcode issues. You can resolve these issues quickly with our help, ensuring that your business can continue thriving on one of the largest e-commerce platforms in the world. With a 100% money-back guarantee, you can do this with confidence and peace of mind.


– Erik Quisling

Erik Quisling is the Founder and CEO of Started in 1999, has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
Amazon Barcode Rejections

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